EUROPEAN BACHELORS IN DIGITAL MARKETING
This is a bachelor’s in digital marketing course offered by the Geneva School of Business and Economics with the coloration of FEDE. This program is designed to train a new batch of elite digital marketing experts who will lead the corporation to benefit with from Digital world.
Digital marketing is has become popular and dominating the traditional marketing sector. The Internet has been changing ever since its beginning. Digital marketing, too, has been transformed by technological developments, new trends and the shifting needs and expectations of Internet users. It now covers a large range or marketing practices using online media and tools.
Nowadays all businesses, regardless of their size, sector and number of employees, require a digital marketing strategy in order to ensure positive long-term positioning and visibility. The European Bachelor’s in Digital Marketing trains job-ready professionals with excellent business and technical skills, allowing them to draw on existing technology and anticipate new developments. Graduates are set to become experts in creating, implementing and managing digital marketing strategies in both B2B and B2C environments.
Job opportunities
Digital marketing manager
Customer marketing and relationship marketing manager
Digital projects manager
Strategic marketing expert
Digital project manager
Online marketing manager
Web department manager Social media consultant
Web marketer Digital marketing
e-business consultant
Objective and Skills
Understand the digital ecosystem and be able to develop a business using digital tools
Be able to use online technical, marketing and communications tools to develop and implement a business’s digital marketing strategy
Be able to use digital tools to implement an effective social media strategy Operations
Be able to implement action plans to optimise customer satisfaction
Be able to maximise the performance of customer acquisition strategies
Be able to analyse and optimise user experience
Be able to manage and work in a web project management team
Be proactive and innovative
Prerequisites
The students should have the following minimum requirements to be admitted to the program
The candidate for the course should meet the following prerequisites
High School Diploma/Foundation degree or Baccalaureate or equivalents or
Completions of Vocational education qualification or
Proof of English language proficiency
The course is open for both European and International students.
Medium of instructions and assessments
Lectures and assessments will be held in English medium. Assessments include online test, presentation, project writing and internship.
Duration
Full time – 3 years (6 semester)
Part time – 5 years
Mode of study
Online through learning management systems
Required documents for admissions
Prospective students need to submit the following documents
Copies of educational certificates including transcripts
Copy of passport if international students
Copies proof of English proficiency English if you are not a native speaker or have not done any courses in English medium.
Intake
Jan, April and September
Award and course accreditation
The students need to complete 180 ECTS to be awarded European Bachelors in Digital Marketing by FEDE. FEDE bachelors in marketing is accredited by accreditation organisations of FEDE. Please check our accredited page for further information.
Course Fee
The course fee is £ 25,000 for the whole course.
Partial scholarships
There are limited number of partial scholarships are available for this bachelor’s in Digital Marketing. Students who wish to get a partial scholarship should contact the scholarship department by sending an email explaining the situation.
Program contents (Core areas of focus in the course. Each area of the subject is further divided into four-six units).
Please check our syllabus.
Strategic and Operational Marketing and E-Marketing
Marketing Law and UX Strategy
Digital communication and Data brand contents
Professional experience and thesis
European Modern languages
European Culture and Citizenship