Professional Certificate in Digital Marketing
Digital marketing refers to the advertising done through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. Therefore, it is important for corporation to engage themselves in to the digital marketing. This course is designed to help the marketing professional’s internal and external career growth, helping professionals expand their skills and access new job roles and responsibilities. It will help businesses to digitalise their activities by ensuring the implementation of an effective digital marketing campaign as part of the business’s overall strategy.
Learning Outcomes
At the end of completion of the course, the students will be able;
· Develop skills and knowledge required to design and implement digital
marketing strategy to increase the online visibility of the firm.
· Measure and analyse performance indicators so as and improve the effectiveness
of an organisation’s marketing activities.
Target Audience
Marketing Managers, Digital Marketing officers, Chief Data Officer, Data Analyst, Digital Marketing Director, Mobile Strategy Manager, Online and Digital Communications Manager and whoever interested in the topics of digital marketing
Learning Materials
This is 100% online course and incudes;
· Video lectures
· PDF files and Slides
· Problem solving exercises
· Real world case studies
· Open discuss forum among the participants
· Online tests
Duration, Workload and Average completion time
Students need to spend a total of 15 hours to complete. On average students complete within 1 weeks. Residential course is 2 days.
Pre-requisite
There are not prerequisite for this course. Students are expected to how good working knowledge of English as all the course materials will be in English.
Course accreditation
This is an executive training course. The course is accredited for CPD UK and internally accepted CPD standards, guidance and recommendation.
What does participants get
· Online learning materials. Unlimited access to course materials even after
completing the course for one month.
· Certificate after completing the course successfully – “Professional Certificate in
Digital Marketing”.
Course Starting Date
· Online course – anytime
· Residential – Please check the training schedule for time and location
Course Fee
· Online fee – £ 200
· Residential – £ 500
Syllabus
· Basics of Digital Marketing
· Implementing a Digital Strategy
· Analyzing the Performance of a Digital Strategy
· Developing and Optimising Online Presence