Executive Diploma in Marketing Management
QUALIFICATIONS OBJECTIVES
This 60-credit, Level 4 Executive Diploma provides a practical and strategic foundation in core marketing management principles. Designed for current and aspiring executives, the course focuses on understanding the customer, developing strategic market plans, analysing competitive environments, and applying insights into both consumer and business markets. Participants will gain the essential knowledge and tools to drive customer value, build effective marketing strategies, and contribute to business growth.
Upon successful completion of this diploma, participants will be able to:
Define and Deliver Customer Value: Explain the core concept of customer value and its central role in modern marketing, and propose strategies for creating and capturing it.
Formulate Strategic Market Plans: Analyse the interrelationship between corporate strategy and marketing strategy, and develop an integrated strategic marketing plan.
Assess the Market Landscape: Evaluate the key forces within the micro and macro marketing environments (political, economic, social, technological, etc.) to identify opportunities and threats.
Analyse Consumer Decision Processes: Explain the major factors influencing consumer behaviour and apply models to predict and influence customer purchase decisions.
Identify B2B Market Characteristics: Differentiate between consumer and business-to-business (B2B) markets, and outline the unique processes and behaviours involved in organisational buying.
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Program |
Executive Diploma in Marketing Management |
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Mode of study |
Online, In person and blended learning |
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Programme Length |
600 Hours Total Qualification Time (TQT) |
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Admission Requirements |
– Completed High school diploma or GCE (Advanced Level) – Age 18+ – Minimum core of literacy, language, business, economics, numeracy and ICT |
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English Language Requirements |
If a learner is not from a majority English-speaking country, they must provide evidence of English language competency. |
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Level |
4 |
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Credits |
60 |
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Pathway |
2nd year of University Bachelor degree/Level 5/HND/2nd Semester at University of Rhone – BBA |
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Equivalences |
Level 4 represent practical knowledge, skills, capabilities and competences that are assessed in academic terms as being equivalent to 1st year of bachelor degree and 1st semester |
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APL |
Available (Contact admission office) |
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Fee |
£ 800 (Inclusive all) |
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Program Intake |
Sep/Jan/March/June |
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For Whom |
Current Managers (e.g., Sales, Operations, HR) who need a deep understanding of marketing to contribute to overall business strategy. Aspiring Marketing Professionals seeking a foundational, executive-level qualification to enter or advance within the marketing field. Small Business Owners/Entrepreneurs looking to strategically market their products or services and effectively manage their brand. Professionals in roles (e.g., Product Development, PR) that require strong knowledge of customer behaviour and market dynamics. |
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Qualification awarding body |
London School of Business and Social Sciences UK |
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Accreditation and Endorsement |
Programme is validated by University of Rhone |
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Course Modules |
Foundations of Customer Value and Marketing Developing Marketing and Corporate Strategy Market Environment Analysis and Insight Understanding Consumer Behaviour Business-to-Business (B2B) Marketing Dynamics |
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Assessments |
MCQ and short answers |
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