Professional Certificate in Marketing
This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organizational functioning, including the management of exchange processes between organizations and customers.
Learning Outcomes
At the end of completion of the course, the students will be able;
· Explain the importance of marketing for a corporate organization
· Develop skills to optimise a business’s strategy and help develop its client portfolio and
able to design, deploy and evaluate the results of an operational marketing plan
·
Target Audience
Business development manager, project manager, marketing manager, Export sales manager, International trading manager, Junior international product manager, Junior market manager, Assistant import/export manager, Marketing Managers, Digital Marketing officers, Chief Data Officer, Data Analyst, Digital Marketing Director, Online and Digital Communications Manager and whoever interested in the topics of international marketing
Learning Materials
This is 100% online course and incudes;
· Video lectures
· PDF files and Slides
· Problem solving exercises
· Real world case studies
· Open discuss forum among the participants
· Online tests
Duration, Workload and Average completion time
Students need to spend a total of 12 hours to complete. On average students complete within 1 week. The residential course is 2 days.
Pre-requisite
There is no prerequisite for this course. Students are expected to how good working knowledge of English as all the course materials will be in English.
Course accreditation
This is an executive training course. The course is accredited for CPD UK and internally accepted CPD standards, guidance, and recommendation.
What do participants get
· Online learning materials. Unlimited access to course materials even after
completing the course for one month.
· Certificate after completing the course successfully
“Professional Certificate in Managerial Marketing”.
Course Starting Date
· Online course – anytime
· Residential – Please check the training schedule for time and location
Course Fee
· Online fee – £ 200
· Residential – £ 500
Syllabus
· Basics of Marketing Management
· Marketing management process
· Understanding buyer’s behavior