Professional Certificate in International Marketing
International competition is a source of new opportunities but also of risks. Businesses entering international markets must be able to adapt their marketing and trading activities to the needs of new environments and the demands of international customers. In recruiting an international marketing professional, employers are investing in a colleague capable of managing and leading global projects, anticipating trends and helping to internationalise the business’s activities. This course in International Marketing trains marketing experts with an international vision.
Learning Outcomes
At the end of completion of the course, the students will be able;
· Explain the international marketing, trade and regulatory developments
· Develop skills to optimise a business’s international strategy and help develop its
client portfolio and able to design, deploy and evaluate the results of a strategic
and operational marketing plan
· Understand customer relations strategy and be able to anticipate trends
· To implement internationally oriented marketing and customer loyalty action
plans
Target Audience
International business development manager, international business developer, International project manager, International marketing manager, Export sales manager, International buyer, International trading manager, Junior international product manager, Junior market manager, Assistant import/export manager, Marketing Managers, Digital Marketing officers, Chief Data Officer, Data Analyst, Digital Marketing Director, Online and Digital Communications Manager and whoever interested in the topics of international marketing
Learning Materials
This is 100% online course and incudes;
· Video lectures
· PDF files and Slides
· Problem solving exercises
· Real world case studies
· Open discuss forum among the participants
· Online tests
Duration, Workload and Average completion time
Students need to spend a total of 12 hours to complete. On average students complete within 1 weeks. Residential course is 2 days.
Pre-requisite
There are not prerequisite for this course. Students are expected to how good working knowledge of English as all the course materials will be in English.
Course accreditation
This is an executive training course. The course is accredited for CPD UK and internally accepted CPD standards, guidance, and recommendation.
What do participants get
· Online learning materials. Unlimited access to course materials even after
completing the course for one month.
· Certificate after completing the course successfully
“Professional Certificate in International Marketing”.
Course Starting Date
· Online course – anytime
· Residential – Please check the training schedule for time and location
Course Fee
· Online fee – £ 200
· Residential – £ 500
Syllabus
· Basics of International Marketing
· Implementing International marketing Strategy
· Analyzing the Performance of international Strategy
· Developing and Optimising Online Presence